How Cities Can Turn Global Events Into Local Wins

When the World Cup, Super Bowl, or Olympics comes to town, the city lights up. Hotels bookout. Stadiums fill. Sponsors flood in. Billions of dollars flow through the city. But here’s the problem: restaurants, cafés, and small businesses the very places that give a cityits flavor are often left out of the spotlight.

The Missed Opportunity

Research shows that over 70% of visitor spending during major events goes to lodging andtickets leaving dining and local businesses with a much smaller share. Visitors stick to what theyalready know: big chains or the closest options.

The result? The economic impact gets concentrated, not shared.

Why Local Wins Matter

  • Revenue: If even 10% more visitors dined locally, cities could generate millions in addedsales tax and small business revenue.
  • Culture: A city’s true identity is told through its food, nightlife, and communityexperiences.
  • Equity: Small, independent restaurants get the visibility they deserve when the spotlightis brightest.

Where Savrli Fits In

At Savrli, we’re building a platform that ensures local dining is part of the global event journey.

  • Visitors can filter by vibe, cuisine, or experience — not just location.
  • Cities can showcase their culinary culture to the world.
  • Restaurants, from mom-and-pop cafés to hidden gems, get discovered in real time.

Because when millions of people come for the game, they shouldn’t just see the stadium.They should experience the city.

With Los Angeles set to host the World Cup, Super Bowl, and Olympics in the coming years,now is the time to connect global attention with local wins.

Question: If millions of visitors came to your city tomorrow, how would you make sure theydiscovered the best local spots?